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How to Craft Content That Ranks Well with the Assistance of ChatGPT and Bard

Here is an article on how to craft content that ranks well with the assistance of ChatGPT and Bard.

Best How to Craft Content That Ranks Well with the Assistance of ChatGPT and Bard

In today's digital landscape, crafting content that not only captivates readers but also ranks well in search engine results is essential for any content writer. With the assistance of AI language models like ChatGPT and Bard, the process of creating high-ranking content becomes more efficient and effective. This article explores how you can leverage the power of these AI models to create compelling and SEO-friendly content.

The first step in crafting content that ranks well is understanding the crucial role that content plays in SEO. Search engines continually update their algorithms to provide users with the most relevant and valuable content. As a content writer, your goal is to create content that not only engages readers but also aligns with search engine algorithms.

To begin, ChatGPT and Bard can assist you in conducting keyword research. Keyword research is the foundation of successful content creation. By using tools like Google Keyword Planner, SEMrush, or Ahrefs, you can identify relevant and high-volume keywords in your niche. The AI models can provide insights and generate ideas for keywords to optimize your content.

Crafting engaging headlines is another critical aspect of content creation. Headlines play a vital role in capturing readers' attention and enticing them to click through to your content. With the assistance of ChatGPT and Bard, you can brainstorm catchy headlines that spark curiosity and include relevant keywords. Emotional appeal, numbers and lists, thought-provoking questions, and focusing on benefits and solutions are some strategies you can employ to create attention-grabbing headlines.

When it comes to the content itself, ChatGPT and Bard can help you write high-quality and unique paragraphs. By incorporating personal pronouns and adopting a conversational tone, your content becomes more relatable and engaging. Keeping the content simple and concise, using rhetorical questions and analogies, and utilizing the active voice enhance the readability and impact of your writing. It is crucial to ensure specificity and context, providing detailed information that satisfies users' search intent.

Optimizing the content for SEO is a vital step in improving its visibility. ChatGPT and Bard can assist in using proper heading tags (H1, H2, H3, H4) to structure your content effectively. Incorporating relevant keywords naturally throughout the article, structuring content with paragraphs and subheadings, adding meta tags and descriptions, and optimizing images and multimedia are key elements in optimizing your content for search engines.

Proofreading and editing are essential to ensure the quality of your content. ChatGPT and Bard can help identify grammar and spelling errors, as well as provide suggestions for improvements. Taking the time to review and refine your content will elevate its overall quality and professionalism.

Leveraging the power of ChatGPT and Bard in content creation can significantly enhance your ability to craft content that ranks well in search engine results. From keyword research to headline generation, writing engaging paragraphs, optimizing for SEO, and ensuring the quality of your content through proofreading and editing, these AI models provide valuable assistance at every stage of the content creation process. By incorporating their capabilities into your workflow, you can create compelling, SEO-optimized content that captivates your audience and drives organic traffic to your website.

Table of Contents
  • [1]. Introduction
  • [2]. Understanding the Role of Content in SEO
  • [3]. Leveraging ChatGPT and Bard for Content Creation
  • [4]. Step 1: Keyword Research
  • [5]. Step 2: Crafting Engaging Headlines
  • [6]. Step 3: Writing High-Quality and Unique Content
  • 6.1 Incorporating Personal Pronouns and Conversational Tone
  • 6.2 Keeping it Simple and Engaging
  • 6.3 Using Rhetorical Questions and Analogies
  • 6.4 Utilizing Active Voice
  • 6.5 Ensuring Specificity and Context
  • [7]. Step 4: Optimizing for SEO
  • 7.1 Using Proper Heading Tags (H1, H2, H3, H4)
  • 7.2 Incorporating Relevant Keywords
  • 7.3 Structuring the Content with Paragraphs and Subheadings
  • 7.4 Adding Meta Tags and Descriptions
  • 7.5 Optimizing Images and Multimedia
  • [8]. Step 5: Proofreading and Editing
  • [9]. Conclusion
  • [10]. Frequently Asked Questions (FAQs)
How to Craft Content That Ranks Well with the Assistance of ChatGPT and Bard

Crafting content that ranks well in search engine results is a crucial goal for content writers, and the assistance of AI language models like ChatGPT and Bard can be a game-changer in achieving that objective. These AI models provide valuable support throughout the content creation process, from keyword research and headline generation to writing engaging paragraphs and optimizing for SEO. By leveraging the power of ChatGPT and Bard, content writers can streamline their workflow, tap into creative ideas, and ensure their content is optimized for search engines.

One of the key advantages of using ChatGPT and Bard is their ability to assist with keyword research. By analyzing search trends and suggesting relevant keywords, these AI models help content writers identify the most impactful terms to incorporate into their content. This ensures that the content aligns with search engine algorithms and has a better chance of ranking well for the targeted keywords.

Furthermore, ChatGPT and Bard excel in generating engaging headlines. Crafting attention-grabbing headlines is vital for capturing readers' attention and encouraging them to click through to the content. With the assistance of these AI models, content writers can brainstorm compelling headline variations that resonate with the target audience and incorporate relevant keywords. By experimenting with different headline options, content writers can optimize their content's click-through rates and improve its overall performance.

Another area where ChatGPT and Bard prove valuable is in writing high-quality and unique content. These AI models can help content writers infuse their writing with personal pronouns and a conversational tone, making the content more relatable and engaging for readers. Additionally, they can provide suggestions for using rhetorical questions and analogies, which enhance the readability and impact of the content. By maintaining specificity and context, content writers can ensure that their articles not only rank well but also provide valuable information to readers.

The assistance of ChatGPT and Bard in content creation greatly contributes to crafting content that ranks well in search engine results. From keyword research to headline generation, writing engaging paragraphs, optimizing for SEO, and ensuring quality through proofreading and editing, these AI models offer valuable support at every stage. By utilizing their capabilities alongside human expertise and creativity, content writers can create compelling, SEO-optimized content that resonates with readers and drives organic traffic to their websites. How to Discover Long-Tail Keywords in Your Niche Using a Free SEO Tool

[1]. Introduction

In today's digital landscape, creating content that not only engages readers but also ranks well in search engine results is a fundamental goal for content writers and marketers. The competition for online visibility is fierce, and standing out requires strategic optimization techniques. With the assistance of AI language models like ChatGPT and Bard, content creators can elevate their content creation process and increase their chances of achieving high-ranking positions in search engine results pages (SERPs).

AI language models have revolutionized the way content is generated and optimized. ChatGPT and Bard, developed by OpenAI, are powerful tools that offer valuable support throughout the content creation journey. These models can assist content writers with keyword research, headline generation, writing engaging paragraphs, optimizing for SEO, and even proofreading and editing. By leveraging the capabilities of these AI models, content creators can streamline their workflows, access creative insights, and ensure their content is both user-friendly and optimized for search engines.

This article explores the process of crafting content that ranks well with the assistance of ChatGPT and Bard. We will delve into the importance of understanding the role of content in SEO, the steps involved in leveraging AI language models for content creation, and the strategies to create compelling, SEO-friendly content. With the right approach and the power of AI, content creators can enhance their content's visibility, attract a larger audience, and drive organic traffic to their websites.

[2]. Understanding the Role of Content in SEO

In the realm of Search Engine Optimization (SEO), content plays a pivotal role in determining the visibility and ranking of a website or webpage in search engine results. Search engines aim to deliver the most relevant and valuable content to their users, and high-quality content serves as a key factor in achieving that goal. Understanding the significance of content in SEO is essential for content writers and marketers seeking to optimize their online presence.

First and foremost, quality content is the foundation of a successful SEO strategy. Search engines analyze various aspects of content, such as relevance, authority, and user engagement, to determine its ranking. Well-crafted content that provides valuable information addresses users' needs, and offers a satisfying user experience is more likely to rank higher in search engine results.

Moreover, content helps websites attract organic traffic. By incorporating relevant keywords and addressing popular search queries, content creators can optimize their pages for search engine algorithms. When users search for specific topics or keywords, search engines crawl through the available content and display the most relevant results. Therefore, creating informative and optimized content increases the chances of a website appearing in front of the target audience.

Additionally, high-quality content has the potential to attract inbound links from other reputable websites. When external sources link to a webpage, it signals to search engines that the content is valuable and trustworthy. In turn, this can positively impact the website's authority and ranking. Content that offers unique insights, expert opinions, or original research tends to attract more backlinks, thus boosting its SEO performance.

Content plays a vital role in SEO by providing value to users, optimizing for search engine algorithms, and attracting organic traffic and inbound links. By focusing on creating high-quality, informative, and optimized content, content writers and marketers can improve their website's visibility, increase organic traffic, and enhance their overall SEO strategy.

[3]. Leveraging ChatGPT and Bard for Content Creation

The emergence of AI language models like ChatGPT and Bard has revolutionized the content creation process, offering content writers and marketers powerful tools to enhance their productivity, creativity, and effectiveness. Leveraging the capabilities of ChatGPT and Bard can greatly optimize the content creation workflow and produce high-quality, engaging content. Here are some key ways to make the most of these AI language models.

[1]. Keyword Research: ChatGPT and Bard can assist content creators in conducting comprehensive keyword research. By analyzing search trends and generating keyword suggestions, these AI models help identify relevant and high-volume keywords to target in content. Incorporating these keywords naturally throughout the content can boost its visibility and search engine ranking.

[2]. Headline Generation: Crafting attention-grabbing headlines is crucial for capturing readers' attention and encouraging click-throughs. ChatGPT and Bard can help generate compelling headline variations that resonate with the target audience and include relevant keywords. By experimenting with different headlines, content creators can optimize click-through rates and improve overall content performance.

[3]. Writing Engaging Content: AI language models provide valuable support in writing engaging content. Content creators can leverage ChatGPT and Bard to generate creative ideas, improve sentence structure and grammar, and refine their writing style. Incorporating personal pronouns, adopting a conversational tone, and using rhetorical questions and analogies can make the content more relatable and impactful.

[4]. SEO Optimization: ChatGPT and Bard can assist in optimizing content for search engines. They can help content creators structure the content effectively using proper heading tags (H1, H2, H3, H4), incorporate relevant keywords naturally, and ensure the content meets SEO best practices. Optimizing meta tags, descriptions, and multimedia elements further enhances the content's visibility and search engine ranking.

[5]. Proofreading and Editing: AI language models are valuable tools for proofreading and editing. ChatGPT and Bard can help identify grammar and spelling errors, suggest improvements in sentence structure, and provide alternative wording options. Utilizing these models for proofreading ensures the content is polished, professional, and error-free.

Leveraging the power of ChatGPT and Bard in content creation can significantly enhance productivity and quality. By utilizing these AI language models for keyword research, headline generation, writing engaging content, SEO optimization, and proofreading, content creators can streamline their workflow, produce compelling content, and improve their search engine rankings. Incorporating the capabilities of ChatGPT and Bard alongside human expertise and creativity enables content creators to achieve optimal results in their content creation endeavors.

[4]. Step 1: Keyword Research

Keyword research forms the foundation of successful content creation and SEO optimization. It involves identifying the keywords and phrases that your target audience is using to search for information related to your topic or industry. By conducting thorough keyword research, you can gain insights into popular search terms, understand user intent, and optimize your content to align with search engine algorithms. Here are some steps to effectively conduct keyword research with the assistance of ChatGPT and Bard.

[1]. Define Your Content Goals: Start by clarifying your content goals and identifying the main topics or themes you want to cover. This will provide a direction for your keyword research and help you narrow down the focus of your content.

[2]. Generate Seed Keywords: Begin by brainstorming a list of seed keywords that are relevant to your content. These are broad terms or phrases related to your topic. For example, if you're writing about "healthy recipes," your seed keywords could include "healthy meals," "nutritious cooking," or "clean eating."

[3]. Utilize AI Language Models: Engage with ChatGPT and Bard to expand your keyword list. Pose questions or prompts related to your seed keywords and let the AI models generate additional keyword ideas. They can provide alternative phrasings, long-tail keyword suggestions, and related terms that you may not have considered.

[4]. Analyze Keyword Metrics: Once you have a list of potential keywords, use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to analyze their search volume, competition level, and trends. These metrics will help you prioritize the keywords that are most relevant and valuable for your content.

[5]. Consider User Intent: Understand the intent behind the keywords you've identified. Are users looking for information, products, or solutions? This will help you align your content with user expectations and create content that satisfies their needs.

[6]. Long-Tail Keywords: Don't forget to include long-tail keywords, which are more specific and usually have lower competition. Long-tail keywords can attract targeted traffic and help you rank higher in niche search queries.

[7]. Refine and Optimize: Once you have selected your target keywords, incorporate them naturally into your content. Ensure that they are seamlessly integrated into headings, subheadings, paragraphs, and meta tags.

By leveraging the power of ChatGPT and Bard in keyword research, content creators can tap into a wealth of creative ideas and uncover valuable insights. Remember that keyword research is an ongoing process, and regularly monitoring trends and adjusting your content strategy based on new keyword opportunities is essential for maintaining a competitive edge.

[5]. Step 2: Crafting Engaging Headlines

Crafting compelling headlines is crucial for capturing readers' attention and encouraging them to click through to your content. With the assistance of ChatGPT and Bard, you can brainstorm catchy headlines that spark curiosity and incorporate relevant keywords. Here are some steps to craft engaging headlines.

[1]. Understand Your Content: Start by gaining a clear understanding of the main message or theme of your content. This will help you create headlines that accurately represent the content and resonate with your target audience.

[2]. Identify Key Points: Determine the key points or unique aspects of your content that you want to highlight in the headline. Consider the most intriguing and valuable information you're providing to readers.

[3]. Use Power Words: Power words are attention-grabbing words that evoke emotion and intrigue. Examples include "ultimate," "essential," "discover," "proven," or "unveil." Incorporate relevant power words in your headlines to make them more compelling.

[4]. Include Numbers: Numbers can attract attention and provide a sense of structure or organization. Incorporate numbers in your headlines, such as "10 Tips for," "5 Strategies to," or "The Top 7 Ways to."

[5]. Utilize AI Language Models: Engage with ChatGPT and Bard to generate headline variations based on your content. Pose questions or prompts related to your key points, and let the AI models provide creative suggestions. Experiment with different options to find the most compelling headline.

[6]. Incorporate Keywords: Include relevant keywords in your headlines to optimize them for search engines. This helps improve your content's visibility in search results. However, ensure that the keywords fit naturally and don't compromise the headline's readability.

[7]. Make it Clear and Concise: Keep your headlines clear, concise, and easy to understand. Avoid using jargon or overly complex language that may confuse readers. Aim for simplicity and clarity to grab attention quickly.

[8]. Test and Iterate: Create multiple headline variations and test them to see which ones perform best. Pay attention to click-through rates and engagement metrics to determine which headlines resonate most with your audience. Iterate and refine your headlines based on the results.

A compelling headline is the first point of contact with your audience, so it's crucial to make a strong impression. By leveraging the capabilities of ChatGPT and Bard, you can tap into creative ideas and explore various headline options to find the most captivating and effective one for your content.

[6]. Step 3: Writing High-Quality and Unique Content

Creating high-quality and unique content is essential for engaging readers, establishing authority, and optimizing your content for search engines. With the assistance of ChatGPT and Bard, you can infuse your writing with creativity, improve readability, and ensure your content stands out. Here are some steps to write high-quality and unique content.

[1]. Understand Your Audience: Start by understanding your target audience's needs, interests, and pain points. Tailor your content to provide valuable information and solutions that resonate with them. This helps establish a connection and keeps readers engaged.

[2]. Incorporate Personal Pronouns: Using personal pronouns like "you" and "we" creates a conversational tone and engages readers on a more personal level. It makes your content relatable and helps build a sense of connection and trust with your audience.

[3]. Keep it Simple and Clear: Use clear and concise language to communicate your ideas effectively. Avoid unnecessary jargon or technical terms that might confuse readers. Break down complex concepts into easily digestible information.

[4]. Engage the Reader: Write in a way that captivates and maintains the reader's attention throughout the content. Incorporate storytelling techniques, anecdotes, or relevant examples to make your content more engaging and relatable.

[5]. Use Active Voice: The active voice adds clarity and impact to your sentences. It makes your writing more direct and engaging. Instead of saying "Mistakes were made," use "We made mistakes." This creates a stronger connection with the reader.

[6]. Keep it Brief: Attention spans are limited, so strive for concise and focused paragraphs. Break your content into smaller sections with subheadings and bullet points to improve readability and make it easier for readers to scan and absorb the information.

[7]. Utilize Rhetorical Questions: Positing rhetorical questions throughout your content can help keep readers engaged and encourage critical thinking. It creates a dialogue-like experience and prompts readers to reflect on the topic.

[8]. Incorporate Analogies and Metaphors: Analogies and metaphors can make complex concepts more understandable and relatable. Use them to simplify ideas and help readers grasp the essence of your message.

By utilizing the capabilities of ChatGPT and Bard, you can enhance your writing style, improve sentence structure, and refine your content. These AI models can suggest alternative wordings, provide creative insights, and help you maintain specificity and context in your content. Remember to always add your unique perspective and expertise to ensure the content is original and provides value to readers.

Writing high-quality and unique content not only engages readers but also enhances your content's visibility in search engine results. Search engines value original and informative content, and by creating content that stands out, you increase the chances of attracting organic traffic and establishing yourself as an authority in your field.

6.1. Incorporating Personal Pronouns and Conversational Tone

One effective way to create engaging and relatable content is by incorporating personal pronouns and adopting a conversational tone. By using personal pronouns like "you" and "we," you can establish a direct connection with your readers and make them feel personally involved in the content. Here's how you can leverage personal pronouns and a conversational tone in your writing.

[1]. Address Your Audience: Use the pronoun "you" to directly address your readers. This creates a sense of individuality and personal connection. It makes the content feel more tailored to their specific needs and encourages active engagement.

[2]. Share Personal Experiences: Incorporate personal anecdotes or experiences to add a human touch to your content. By sharing relatable stories, you make your writing more engaging and establish a connection with your audience. It helps readers see you as a fellow participant in the topic you're discussing.

[3]. Use "We" and "Our": Including the pronouns "we" and "our" brings readers and writers together, fostering a sense of community. It conveys that you and your readers are collectively invested in the topic. This inclusive language creates a shared experience and encourages readers to feel a part of the conversation.

[4]. Ask Questions: Pose questions to your readers throughout the content using personal pronouns. This encourages them to reflect on their own experiences, opinions, and knowledge. Questions create an interactive dialogue and make the content more engaging.

[5]. Keep it Informal: Adopt an informal tone that mimics a conversation between friends. Use language that is easy to understand, avoiding overly complex or technical terms. This helps readers feel comfortable and encourages them to continue reading.

[6]. Use Contractions: Incorporate contractions like "don't," "can't," or "it's" to mimic natural speech patterns. Contractions make your writing sound more conversational and less formal, enhancing the overall flow and readability of the content.

[7]. Be Authentic: Infuse your own voice and personality into your writing. Let your unique perspective shine through. Authenticity helps readers connect with you on a deeper level and creates a memorable experience.

The goal is to create content that feels like a conversation with a trusted friend. Incorporating personal pronouns and adopting a conversational tone allows you to establish a genuine connection with your readers. It helps to engage them, keep their attention, and create a positive reader experience. By making your content relatable and approachable, you can foster a loyal audience and drive higher levels of reader engagement.

6.2. Keeping it Simple and Engaging

When crafting content, it's important to strike a balance between simplicity and engagement. By keeping your writing clear, concise, and accessible, you can ensure that your message resonates with a wide audience. Here are some strategies to keep your content simple and engaging.

[1]. Use Clear and Concise Language: Avoid using overly complex or technical language that might confuse or alienate your readers. Instead, choose words and phrases that are easy to understand and communicate your ideas effectively. Break down complex concepts into simpler terms to ensure clarity.

[2]. Organize Your Content Effectively: Structure your content with headings, subheadings, and bullet points to make it easy to scan and digest. Use short paragraphs and focus on one idea per paragraph. This improves readability and helps readers navigate your content more effortlessly.

[3]. Tell a Story: Incorporate storytelling techniques to make your content more engaging. Weave narratives, personal experiences, or case studies into your writing to capture your readers' attention. Stories create an emotional connection and provide context to your message.

[4]. Use Examples and Analogies: Illustrate your points with relevant examples or analogies that readers can relate to. Analogies help simplify complex concepts by drawing comparisons to familiar situations. Concrete examples make your content more tangible and easier to grasp.

[5]. Include Visuals: Incorporate visuals such as images, charts, or infographics to complement your written content. Visuals can enhance understanding, break up the text, and make your content more visually appealing. They also help engage readers who prefer visual learning.

[6]. Be Conversational: Adopt a conversational tone to make your content more approachable. Write as if you're having a conversation with a friend, using personal pronouns and an informal style. This creates a connection with your readers and encourages them to continue reading.

[7]. Break Down Complex Ideas: If you need to discuss complex ideas or processes, break them down into smaller, easily digestible steps. Use headings and subheadings to guide readers through each part of the process, making it more manageable and less overwhelming.

[8]. Keep Sentences and Paragraphs Short: Use short sentences and paragraphs to maintain a brisk pace and prevent readers from getting lost or bored. Long, dense paragraphs can be intimidating and cause readers to lose interest. Aim for clarity and brevity.

[9]. Engage with Questions and Call-to-Actions: Pose questions to engage readers and encourage them to think or reflect on the topic at hand. Incorporate call-to-actions to prompt readers to take the desired next step, whether it's leaving a comment, sharing the content, or exploring related resources.

By keeping your content simple and engaging, you can cater to a wider audience and ensure that your message is effectively conveyed. Make it easy for readers to understand and connect with your content, and they will be more likely to stay engaged, share it with others, and take the desired action.

6.3. Using Rhetorical Questions and Analogies

Incorporating rhetorical questions and analogies into your content can enhance engagement, facilitate understanding, and make your message more memorable. These powerful techniques stimulate critical thinking, evoke emotions, and provide relatable comparisons. Here's how you can effectively use rhetorical questions and analogies in your writing.

[1]. Rhetorical Questions: Pose thought-provoking questions that don't require a direct response but encourage readers to reflect on the topic. Rhetorical questions create a conversational flow and engage readers in a mental dialogue. Here are some ways to utilize rhetorical questions.

[a]. Challenge Assumptions: Ask questions that challenge common beliefs or assumptions related to your topic. For example, "Have you ever wondered if there's a better way to approach XYZ?"

[b]. Spark Curiosity: Use questions to pique readers' curiosity about the content that follows. For instance, "What if I told you there's a simple solution to your problem?"

[c]. Encourage Self-Reflection: Prompt readers to consider their own experiences or perspectives. For example, "Have you ever found yourself in a situation where...?"

[d]. Highlight Pain Points: Ask questions that address the pain points or challenges your audience may be facing. This demonstrates empathy and positions your content as a potential solution.

[2]. Analogies: Analogies provide relatable comparisons that help simplify complex concepts and make them more accessible to readers. By connecting unfamiliar ideas to familiar scenarios, analogies can enhance understanding and engagement. Consider these tips when incorporating analogies.

[a]. Identify Relevant Analogies: Find analogies that align with your content and resonate with your audience's experiences. Look for comparisons that clarify abstract concepts or illustrate the benefits or consequences of certain actions.

[b]. Use Everyday Situations: Draw analogies from everyday life to make them relatable. For instance, compare a challenging task to climbing a mountain or explain a complex process using a cooking recipe analogy.

[c]. Visualize and Describe: Paint a vivid picture with your analogies by using descriptive language. Help readers visualize the similarities and create a stronger connection with your content.

[d]. Simplify Complexity: Break down intricate ideas into simpler terms through analogies. By linking unfamiliar concepts to familiar ones, you make it easier for readers to grasp and retain information.

[e]. Maintain Relevance: Ensure that your analogies are directly relevant to your content and support your main message. Avoid using analogies solely for the sake of creativity if they don't contribute to clarity or understanding.

By strategically incorporating rhetorical questions and analogies into your content, you can captivate readers' attention, encourage critical thinking, and enhance their comprehension of the topic. These techniques create an interactive and relatable reading experience that helps readers connect with your content on a deeper level. Remember to use them sparingly and thoughtfully, ensuring that they align with your overall message and purpose.

6.4. Utilizing Active Voice

Using active voice in your writing can make your content more dynamic, engaging, and straightforward. It brings clarity, impact, and a sense of ownership to your sentences. Here's how you can effectively utilize active voice in your content.

[1]. Identify the Subject: In active voice, the subject performs the action of the sentence. Start by identifying the subject and ensure it is the one taking the main action. This brings focus and immediacy to your writing.

[2]. Make the Subject the Sentence Focus: Place the subject at the beginning of the sentence to emphasize its importance. This helps readers quickly identify the key actor in the sentence and facilitates understanding.

[3]. Use Strong, Active Verbs: Choose strong, active verbs that convey a sense of action and impact. These verbs add energy to your writing and make it more engaging. Instead of using weak verbs like "is" or "was," opt for more specific and active alternatives.

[4]. Keep Sentences Short and Direct: Use concise sentences that clearly express the subject performing the action. This avoids confusion and maintains a strong, focused flow. Aim to communicate your message in a straightforward manner.

[5]. Enhance Clarity and Readability: Active voice often leads to clearer and more direct sentences. It reduces wordiness and eliminates unnecessary passive constructions. This improves readability and helps readers grasp your message more easily.

[6]. Provide Ownership and Accountability: Active voice adds a sense of ownership and accountability to your writing. By clearly attributing actions to specific subjects, you establish authority and responsibility for the information you present.

[7]. Engage the Reader: Active voice actively engages the reader by creating a sense of involvement and action. It feels more immediate and personal, keeping readers interested and connected to the content.

[8]. Avoid Overusing Passive Voice: While active voice is generally preferred, passive voice has its place in certain contexts. However, be cautious not to overuse passive voice as it can make your writing sound impersonal or vague. Reserve passive voice for situations where the subject is unknown or less important.

Example

Passive Voice: "The mistake was made by the team."
Active Voice: "The team made a mistake."

By employing active voice in your content, you can create a more engaging and impactful reading experience. It helps you communicate your message with clarity, authority, and a sense of involvement. Remember to vary your sentence structure and mix active and passive voices appropriately to maintain a natural flow in your writing.

6.5. Ensuring Specificity and Context

When crafting content, it's crucial to maintain the specificity and provide context to effectively convey your message and engage your readers. Here are some strategies to ensure specificity and context in your writing.

[1]. Provide Detailed Examples: Illustrate your points with specific examples that support your main ideas. These examples help readers visualize and understand the concepts you're discussing. By offering real-world scenarios or case studies, you provide context and make your content more relatable.

[2]. Use Data and Statistics: Incorporate relevant data and statistics to add credibility and support your claims. Quantitative information helps to reinforce your arguments and provides a context of scale or impact. Be sure to cite your sources accurately.

[3]. Offer Step-by-Step Instructions: When discussing processes or procedures, break them down into clear and specific steps. Use bullet points or numbered lists to guide readers through each stage. This ensures that readers have a comprehensive understanding of how to implement the information you're providing.

[4]. Define Key Terms: When introducing new concepts or terminology, define them clearly to avoid confusion. This helps readers grasp the specific meaning and context of the terms you're using. Providing definitions or explanations ensures that readers are on the same page and can follow your content effectively.

[5]. Consider Target Audience: Tailor your content to the specific needs and interests of your target audience. Understand their background, knowledge level, and expectations to provide relevant and contextual information. This helps you maintain specificity and ensure your content resonates with your intended readers.

[6]. Include Relevant Details: Incorporate relevant details that add depth and context to your writing. This could involve historical context, cultural references, or specific industry insights. These details enrich your content and make it more informative and engaging.

[7]. Anticipate Reader Questions: Put yourself in your readers' shoes and anticipate the questions they might have while reading your content. Address these questions within your writing to provide clarity and context. This shows that you understand your readers' needs and enhances their overall reading experience.

[8]. Balance Depth and Accessibility: Strive for a balance between providing in-depth information and maintaining accessibility. While it's important to be specific, avoid overwhelming readers with overly technical jargon or excessive detail. Break down complex concepts into manageable chunks while still providing enough information for a comprehensive understanding.

By ensuring specificity and context in your writing, you create content that is informative, engaging, and relevant to your readers. This helps them connect with your message, understand the information you're presenting, and apply it in a meaningful way. Remember to consider the specific needs and expectations of your audience as you craft your content, and provide the necessary context to make it both valuable and accessible.

[7]. Step 4: Optimizing for SEO

To craft content that ranks well in search engine results, it's important to optimize your content for search engine optimization (SEO). Here are some key strategies to help you optimize your content and improve its visibility in search engine rankings.

[1]. Perform Keyword Research: Conduct thorough keyword research to identify relevant keywords and phrases that your target audience is likely to search for. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords with high search volume and low competition. Incorporate these keywords naturally throughout your content, including in headings, subheadings, and body text.

[2]. Optimize Title Tags and Meta Descriptions: Write compelling title tags and meta descriptions that accurately describe the content of your page and include your target keywords. These elements appear in search engine results and influence click-through rates. Keep them concise, engaging, and relevant to attract users' attention.

[3]. Structure Content with Heading Tags: Use heading tags (H1, H2, H3, etc.) to structure your content hierarchically. The H1 tag should include your primary keyword and represent the main heading of your page or article. Use H2, H3, and subsequent heading tags to organize subtopics and sections. This helps search engines understand the structure and relevance of your content.

[4]. Optimize URL Structure: Create clean and descriptive URLs that include relevant keywords. Avoid using lengthy or generic URLs that provide little context. Instead, use short URLs that accurately represent the content of the page.

[5]. Write Unique and Valuable Content: Ensure your content is original, well-written, and provides value to your audience. Search engines prioritize unique and high-quality content that answers users' queries. Avoid duplicate content and strive to offer fresh insights, actionable advice, or in-depth information that sets your content apart.

[6]. Optimize Images: Optimize your images by using descriptive file names and adding alt text that includes relevant keywords. Compress images to improve page loading speed, as faster-loading pages tend to rank higher in search results.

[7]. Internal and External Linking: Incorporate internal links within your content to connect related articles or pages on your website. This helps search engines understand the structure and hierarchy of your website. Additionally, include external links to authoritative sources that support your content. This shows search engines that you are providing valuable references and resources to your readers.

[8]. Monitor and Improve Loading Speed: Page loading speed is an essential factor in SEO. Optimize your website's loading speed by compressing images, minimizing code, and utilizing caching techniques. A fast-loading website improves user experience and can positively impact search engine rankings.

[9]. Mobile-Friendly Design: Ensure your website and content are mobile-friendly, as mobile optimization is a crucial ranking factor. Responsive design, fast-loading mobile pages, and easy navigation on mobile devices contribute to a positive user experience and better search engine rankings.

[10]. Monitor and Analyze Performance: Use analytics tools like Google Analytics or Search Console to monitor the performance of your content. Track metrics such as organic traffic, bounce rate, and keyword rankings. Analyze the data to identify areas for improvement and refine your SEO strategy.

By implementing these SEO optimization techniques, you can increase the visibility and ranking of your content in search engine results. Remember to focus on providing valuable and relevant content that meets the needs of your target audience while incorporating keywords strategically. Continuous monitoring, analysis, and adaptation are key to staying ahead in the ever-evolving world of SEO.

7.1. Using Proper Heading Tags (H1, H2, H3, H4)

Properly utilizing heading tags (H1, H2, H3, H4) is essential for organizing your content, improving readability, and signaling the structure of your webpage to both readers and search engines. Here are some guidelines to help you use heading tags effectively.

[1]. H1 Tag (Heading 1): The H1 tag represents the main heading of your page and should be used only once. It should accurately summarize the main topic or focus of your content. Including relevant keywords in your H1 tag can help search engines understand the primary subject matter of your page.

[2]. H2 Tags (Heading 2): H2 tags are used for subheadings that support and expand on the main heading. They divide your content into logical sections and provide a clear structure. Each section should have a unique H2 tag. Consider using keywords or variations of your main keyword in your H2 tags, but ensure they accurately represent the content beneath them.

[3]. H3 Tags (Heading 3): H3 tags further break down the content under each H2 heading. They provide additional hierarchy and help readers navigate your content. Use H3 tags to organize subtopics within the sections defined by your H2 tags. Similar to H2 tags, make sure your H3 tags accurately describe the content they encompass.

[4]. H4 Tags (Heading 4): H4 tags are optional and can be used to further categorize and structure your content under H3 headings. They add another level of hierarchy and organization. However, it's important to use H4 tags sparingly and only when necessary to avoid overcomplicating the structure of your content.

Best Practices for Using Heading Tags

[1]. Maintain a logical hierarchy: Ensure that your heading tags follow a logical progression, with H2 tags supporting H1, H3 supporting H2, and so on. This helps both readers and search engines understand the organization of your content.

[2]. Avoid skipping heading levels: Don't skip heading levels or jump from H2 to H4 without using H3 tags in between. Skipping levels can confuse readers and make it harder for search engines to interpret the structure of your content.

[3]. Be concise and descriptive: Use clear and concise language in your heading tags. They should accurately summarize the content that follows and provide a clear indication of what readers can expect from each section.

[4]. Use CSS styling: Apply appropriate styling to your heading tags using CSS (Cascading Style Sheets) to ensure they are visually distinguishable and aligned with your website's design.

[5]. Consider accessibility: Make sure your heading tags are accessible to screen readers and assistive technologies. Use semantic markup and proper HTML structure to ensure all users can navigate and understand your content.

Proper usage of heading tags not only improves the organization and readability of your content but also provides important cues to search engines about the relevance and structure of your webpage. By following these best practices, you can enhance the user experience, optimize your content for SEO, and make your webpage more accessible to all users.

7.2. Incorporating Relevant Keywords

Incorporating relevant keywords into your content is crucial for optimizing your web pages and improving their visibility in search engine results. Here are some effective strategies for incorporating keywords in a natural and meaningful way.

[1]. Conduct Keyword Research: Start by conducting thorough keyword research to identify the terms and phrases that your target audience is using to search for information related to your content. Use keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to discover relevant keywords with a good search volume and reasonable competition.

[2]. Use Primary Keywords in Key Areas: Place your primary keyword strategically in key areas of your content. This includes the page title (H1 tag), meta description, URL, and the first paragraph of your content. However, avoid overstuffing your content with keywords, as this can negatively impact readability and user experience. Maintain a natural flow of your writing while incorporating keywords where they make sense.

[3]. Utilize Secondary Keywords and Synonyms: In addition to your primary keyword, include related secondary keywords and synonyms throughout your content. This helps search engines understand the context and relevance of your content to a wider range of search queries. It also allows you to naturally incorporate variations of your main keyword and avoid excessive repetition.

[4]. Incorporate Keywords in Headings and Subheadings: Use relevant keywords in your headings (H2, H3) and subheadings to further emphasize the content's topic and structure. This not only helps readers quickly grasp the main points of your content but also signals to search engines the importance of those keywords in relation to your page.

[5]. Include Keywords in Image Alt Tags: When using images in your content, optimize them by including descriptive alt tags that incorporate relevant keywords. Alt tags not only improve accessibility for visually impaired users but also provide search engines with additional information about the image's content and relevance to your page.

[6]. Write Naturally and Provide Value: While incorporating keywords is important, it's equally essential to focus on writing naturally and providing value to your readers. Prioritize creating high-quality, engaging content that meets the needs of your audience. Aim to address their questions, solve their problems, or provide valuable information. User satisfaction and engagement are key factors that influence search engine rankings.

[7]. Monitor Keyword Density: Keep an eye on keyword density, which is the percentage of times a keyword appears in relation to the total word count of your content. Aim for a natural keyword density and avoid keyword stuffing, which can result in search engine penalties. Focus on creating comprehensive, well-structured content that covers the topic thoroughly, rather than obsessing over keyword density.

Effective keyword usage involves finding the right balance between optimization and creating valuable content. By incorporating relevant keywords naturally and strategically throughout your content, you can enhance its visibility, improve SEO, and attract targeted traffic to your web pages.

7.3. Structuring the Content with Paragraphs and Subheadings

Structuring your content with well-organized paragraphs and subheadings is essential for enhancing readability, guiding readers through your content, and improving SEO. Here are some effective strategies to structure your content effectively.

[1]. Start with an Introduction: Begin your content with an engaging introduction that provides an overview of what readers can expect. Clearly state the main topic or purpose of your content and grab readers' attention from the outset. This helps set the tone for the rest of your piece and encourages readers to continue reading.

[2]. Use Subheadings to Break up the Content: Divide your content into logical sections using informative subheadings (H2, H3, etc.). Subheadings break up the text and make it easier for readers to scan and find the information they're looking for. Each subheading should introduce a new section or subtopic within your content.

[3]. Maintain Consistent Paragraph Structure: Organize your paragraphs in a consistent and logical manner. Each paragraph should focus on a specific point or idea. Aim for a concise and coherent structure, with a clear topic sentence that introduces the main point of the paragraph, supporting sentences that provide additional information or evidence, and a concluding sentence that summarizes the paragraph's key takeaway.

[4]. Use Transition Words and Phrases: Incorporate transition words and phrases to create smooth transitions between paragraphs and subheadings. Transition words like "however," "on the other hand," or "in addition" help connect ideas and improve the flow of your content. They guide readers through your content and provide a sense of cohesion.

[5]. Keep Paragraphs and Sentences Digestible: Avoid lengthy paragraphs and sentences that can overwhelm readers. Break down complex information into shorter paragraphs to make it more digestible. Use bullet points or numbered lists when appropriate to present information in a concise and structured format.

[6]. Ensure a Logical Flow: Maintain a logical flow of ideas throughout your content. Each paragraph and subheading should build upon the previous one and lead seamlessly into the next. This helps readers follow the progression of your thoughts and arguments.

[7]. Summarize and Conclude Sections: End each section or subheading with a summary or concluding sentence that highlights the main takeaway or provides a smooth transition to the next section. This allows readers to pause and reflect on the information they've just read and prepares them for what's coming next.

[8]. Incorporate Visual Elements: Enhance the structure and visual appeal of your content by incorporating relevant visual elements such as images, infographics, or charts. Visual elements break up the text and provide additional context and engagement for readers.

A well-structured piece of content not only improves readability but also helps search engines understand the organization and relevance of your information. By utilizing subheadings, paragraphs, and other structural elements effectively, you create a user-friendly experience that keeps readers engaged and encourages them to explore your content further.

7.4. Adding Meta Tags and Descriptions

Meta tags and descriptions play a crucial role in optimizing your content for search engines and attracting organic traffic. They provide brief, concise information about your web pages, helping search engines understand the content and displaying relevant snippets in search results. Here's how to effectively add meta tags and descriptions.

[1]. Meta Title (Title Tag): The meta title is one of the most important elements for SEO. It appears as the clickable headline in search engine results and should accurately summarize the content of your web page. Include relevant keywords near the beginning of your meta title to improve its visibility in search results. Keep it within 50-60 characters to ensure it displays fully.

[2]. Meta Description: The meta description provides a concise summary of your webpage's content. It appears below the meta title in search results and should entice users to click through to your page. Write a compelling meta description that includes relevant keywords and highlights the value or unique aspects of your content. Keep it around 150-160 characters to ensure it doesn't get cut off.

[3]. Meta Keywords (Optional): While meta keywords are no longer a significant ranking factor, some search engines may still consider them. If you choose to include meta keywords, select a few relevant keywords that accurately represent the content of your page. Avoid excessive keyword stuffing, as it can have a negative impact on your rankings.

[4]. Unique and Descriptive Content: Ensure that the content of your webpage aligns with the meta title and description. The meta tags should accurately reflect the information provided on the page to maintain consistency and avoid misleading users. Unique and descriptive content helps search engines understand the relevance of your page and improves user experience.

[5]. Avoid Duplicates and Thin Content: Avoid using duplicate meta tags and descriptions across multiple pages. Each page should have unique meta information to avoid confusion for search engines and users. Additionally, avoid thin or vague descriptions that don't provide meaningful information. Be specific and compelling to attract the right audience.

[6]. Consider User Intent: When crafting meta tags and descriptions, consider the intent behind users' search queries. What information are they seeking? Tailor your meta information to address their needs and provide a clear value proposition. This helps attract more qualified traffic to your website.

[7]. Monitor and Optimize: Regularly monitor the performance of your meta tags and descriptions using web analytics tools. Assess click-through rates (CTR) and make adjustments as needed. If certain pages have low CTRs, consider refining your meta information to make it more enticing and aligned with user expectations.

By optimizing your meta tags and descriptions, you can improve the visibility and clickability of your web pages in search results. Crafting unique, relevant, and engaging meta information helps search engines understand your content and encourages users to visit your site.

7.5. Optimizing Images and Multimedia

Optimizing images and multimedia on your website not only improves the user experience but also contributes to better search engine optimization (SEO). Here are some effective strategies to optimize images and multimedia.

[1]. Choose the Right File Format: Select the appropriate file format for your images and multimedia files. For photographs or images with complex colors and details, use JPEG format. For images with transparency or simple graphics, use PNG format. Consider using SVG format for scalable vector graphics to maintain sharpness across different screen sizes.

[2]. Compress Images for Web: Compress your images to reduce file size without significantly compromising quality. Large file sizes can slow down page loading speed, negatively affecting user experience and SEO. Use image compression tools or plugins to optimize your images without sacrificing visual clarity.

[3]. Optimize Image Alt Tags: Add descriptive alt tags to your images, providing alternative text that describes the content of the image. Alt tags not only assist visually impaired users but also provide valuable information to search engines, improving the accessibility and SEO of your website. Incorporate relevant keywords naturally within alt tags when appropriate.

[4]. Use Captions and Transcripts: Include captions for images and transcripts for multimedia files such as videos or podcasts. Captions and transcripts provide additional context and improve accessibility. They also serve as opportunities to include relevant keywords and enhance the relevance of your content for search engines.

[5]. Implement Structured Data for Rich Media: Implement structured data markup, such as Schema.org, for your multimedia content. This helps search engines understand and present rich media elements more effectively in search results, including video thumbnails, audio clips, or interactive elements. Structured data enhances the visibility and click-through rates of your multimedia content.

[6]. Optimize Multimedia Loading Speed: Ensure that multimedia files load quickly by optimizing their loading speed. Compress audio and video files, use caching techniques, and leverage content delivery networks (CDNs) to serve multimedia files from geographically closer servers. Faster loading times contribute to better user experience and SEO.

[7]. Provide Responsive Design: Ensure that your website and multimedia elements are responsive and adapt to different screen sizes and devices. Responsive design improves user experience, reduces bounce rates, and contributes to better search engine rankings. Test your multimedia elements on various devices to ensure they display properly and function well.

[8]. Host Videos on Your Website: Whenever possible, host videos on your own website instead of relying solely on third-party platforms. Hosting videos on your site helps drive traffic, keeps users engaged on your website, and provides an opportunity for optimization. Optimize video titles, descriptions, and thumbnails for SEO, and include relevant keywords in the video metadata.

By optimizing your images and multimedia, you can enhance the user experience, improve page loading speed, and contribute to better search engine rankings. Applying these strategies ensures that your visual and multimedia content is accessible, relevant, and engaging for both users and search engines.

[8]. Step 5: Proofreading and Editing

Proofreading and editing are crucial steps in crafting high-quality content that ranks well in search engines. By ensuring your content is error-free, well-structured, and engaging, you can enhance its readability and credibility. Here are some effective strategies for proofreading and editing your content.

[1]. Take a Break Before Proofreading: Give yourself some distance from the content before proofreading. Taking a break allows you to approach your writing with a fresh perspective and increases your chances of catching errors or areas that need improvement.

[2]. Read Aloud and Slowly: Read your content aloud and at a slower pace. This helps you identify awkward sentence structures, grammatical errors, and inconsistencies in flow. Hearing the words can often reveal issues that may not be apparent when reading silently.

[3]. Check for Grammar and Spelling Errors: Thoroughly review your content for grammar and spelling mistakes. Use proofreading tools like Grammarly or spell-check features to catch common errors. Pay attention to homonyms, verb tenses, subject-verb agreement, and punctuation.

[4]. Ensure Consistent Tone and Style: Maintain a consistent tone and style throughout your content. Check for variations in voice, tense, or formatting. Consistency enhances readability and professionalism.

[5]. Simplify Sentence Structures: Review your sentences for complexity and readability. Aim for clear and concise sentence structures. Break down long sentences into shorter ones if necessary and ensure each sentence conveys one main idea.

[6]. Remove Redundancies and Fluff: Trim unnecessary words, phrases, and repetitive information. Make your content concise and impactful by eliminating fluff and redundancy. Keep sentences focused and avoid unnecessary repetition.

[7]. Check for Logical Flow and Coherence: Ensure your content has a logical flow and maintains coherence. Each paragraph and sentence should contribute to the overall theme and purpose of your piece. Check for smooth transitions between paragraphs and ensure ideas are connected logically.

[8]. Review Formatting and Visual Elements: Check the formatting of your content, including headings, subheadings, bullet points, and numbered lists. Ensure consistency in font styles, sizes, and spacing. Review the placement and alignment of visual elements, such as images or multimedia, to ensure they complement the text.

[9]. Fact-Check and Verify Information: Double-check the accuracy of any facts, statistics, or references in your content. Ensure all information is reliable and up-to-date. Cite your sources when necessary and verify any claims made in your writing.

[10]. Get Feedback from Others: Consider seeking feedback from colleagues, friends, or professional editors. Another pair of eyes can catch errors or provide valuable suggestions to enhance your content.

By carefully proofreading and editing your content, you can elevate its quality, readability, and overall effectiveness. These steps ensure that your content is polished, error-free, and optimized for both search engines and readers.

[9]. Conclusion

Crafting content that ranks well in search engines requires a strategic approach and attention to various elements. By leveraging the assistance of ChatGPT and Bard, you can enhance your content creation process and improve its overall quality. Here are the key takeaways.

[1]. Understand the role of content in SEO: Recognize that high-quality content is essential for ranking well in search engines and attracting organic traffic.

[2]. Leverage ChatGPT and Bard for content creation: Utilize these powerful tools to brainstorm catchy headlines, generate ideas, and enhance the creativity of your content.

[3]. Follow a structured process: Begin with keyword research to identify relevant terms and phrases. Craft engaging headlines that spark curiosity and incorporate relevant keywords. Write high-quality, unique content that incorporates personal pronouns, a conversational tone, and rhetorical questions.

[4]. Keep it simple, engaging, and specific: Use clear and concise language, engage your readers through storytelling techniques, and maintain a conversational tone. Incorporate analogies and metaphors to enhance understanding and connection.

[5]. Optimize for SEO: Utilize proper heading tags (H1, H2, H3, H4), incorporate relevant keywords naturally throughout your content, and structure your paragraphs and subheadings effectively.

[6]. Pay attention to image and multimedia optimization: Compress images, use descriptive alt tags, and optimize multimedia loading speed for better user experience and SEO.

[7]. Proofread and edit your content: Take the time to review your content for grammar and spelling errors, ensure logical flow and coherence, and remove any redundancies or fluff. Seek feedback from others to refine your content further.

By implementing these steps and techniques, you can craft content that not only ranks well in search engines but also engages and resonates with your target audience. Remember to consistently monitor and adapt your content strategy to stay up-to-date with the evolving SEO landscape. With the assistance of ChatGPT and Bard, you can enhance your content creation process and achieve greater success in the online realm.

[10]. Frequently Asked Questions (FAQs)

[1]. Can ChatGPT and Bard replace human content writers?

While ChatGPT and Bard are powerful tools for content creation, they should be seen as aids to human writers rather than replacements. These tools can assist in generating ideas, improving creativity, and enhancing the writing process. However, human writers bring a unique perspective, creativity, and understanding of context that cannot be replicated by AI alone.

[2]. How do I balance keyword optimization and natural language in my content?

Keyword optimization is important for SEO, but it should not come at the expense of natural language and readability. Strive for a balance by incorporating keywords naturally within the content, without overstuffing or compromising the flow of your writing. Focus on creating valuable, engaging content that resonates with your audience while still incorporating relevant keywords.

[3]. Is it necessary to use all heading tags (H1, H2, H3, H4) in my content?

Using heading tags appropriately helps search engines understand the structure and hierarchy of your content. It is not necessary to use all heading tags in every piece of content, but using them strategically can enhance readability and SEO. Reserve H1 tags for main headings, H2 for subheadings, and so on, based on the organization and hierarchy of your content.

[4]. How can I ensure the uniqueness of my content?

To ensure the uniqueness of your content, avoid directly copying and pasting from other sources. Instead, focus on writing in your own words, incorporating personal experiences and insights. Use plagiarism-checking tools to verify the originality of your content and make necessary revisions if any similarities are found.

[5]. Should I regularly update and optimize my existing content?

Yes, regularly updating and optimizing your existing content is beneficial for SEO. As trends and information change, it's important to keep your content up-to-date. Additionally, optimizing your content based on performance data and user feedback can improve its visibility and engagement. Continuously monitor and refine your content to ensure its relevance and effectiveness.

Remember that these FAQs are for general reference, and it's important to adapt your content strategy based on your specific goals and target audience.

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Nsikak Andrew – In Patches of Thoughts, Words are Formed!: How to Craft Content That Ranks Well with the Assistance of ChatGPT and Bard
How to Craft Content That Ranks Well with the Assistance of ChatGPT and Bard
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Nsikak Andrew – In Patches of Thoughts, Words are Formed!
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