Here’s the Easiest Path to Finding the Perfect Name for Your E-commerce Venture

Here’s the easiest path to finding the perfect name for your e-commerce venture in order to build a good brand identity.

How to Find the Perfect Name for Your E-commerce Venture

Starting an e-commerce business can be very demanding, with a lot going into marketing and winning the trust of your target audience. And since most of your business would be done online, you’d need an identity that stands out and represents your business perfectly. 

A simple way to build a good brand identity is to give your e-commerce business a great name that exudes experience and professionalism. A great name for your business is one that perfectly captures the goals and identity of your business. 

Now, a solid name is critical to e-commerce businesses because premium domain names are derived from excellent business names. And by getting an excellent brand name for your e-commerce business, you’re, in turn, opening your chances of getting an exact match premium domain name.

We’ve helped find over 35,000 names for brands, products, and services, and today we'll explore the critical steps you need to take to get the perfect name that can capture your target audience's interest and boost sales for your e-commerce business.

Let’s begin.

Three Critical Steps You Need to Find the Perfect Name for Your E-Commerce Brand

Critical Steps You Need to Find the Perfect Name for Your E-Commerce Brand

[1]. Discover Your Brand

The most crucial elements of your company are the tone, emotion, and image of your brand since they control how customers engage with you.

Always know that your brand should be your top priority when naming. Before coming up with a name to represent your business, think about the values, identity, tone, and emotions you want your clientele to associate with your business.

Like the tech giant Microsoft, whose name is consistent with its tech brand, your company name should represent your primary branding components. It won't be a brilliant idea to give Microsoft a brand name like Sephora, a name adopted by a cosmetics brand.

For example, if you’re into retail, let your retail business name ideas match your retail brand and give a hint to your potential clients on what you’re offering them, not just the product but also the experience.

Focus on building your brand first and foremost. Finding a name that matches your brand comes after you've completed building it.

[2]. Begin Finding Brand Names Opinions

If you have a naming team, who can help you come up with name ideas, describe your brand to them, along with its tone and values, and give them the task of coming up with names that fit your naming requirements.

Your objective should be to generate up to 200 unique, memorable, short, and appealing business names that accurately represent your brand. No matter how unusual or strange the words seem to you, you’ll find out what they’re capable of when you assess them in the next step.

Additionally, resist the need to criticize the names you generate during the brainstorming process, as this could disrupt the flow of ideas for both you and your team.

Use the following resources to assist you in coming up with ideas
  • Thesauruses and dictionaries
  • Business name generators
  • Words used in your field
  • Colour-related names
  • Rhymes
The next stage will focus on properly evaluating each of the names you come up with during this brainstorming session. This is why having a vast number of alternatives would be helpful.

[3]. Examine the Potential Names

After your brainstorming session, you will have 200 or fewer name suggestions that, without personal preferences, have an equal chance of being the name of your business.

Make a list of your best names, and check whether they meet these crucial criteria for validation before deciding to use any one of them as your company name. Rank the names based on the following standards:
  • Feedback and Rankings From Customers: This is a crucial assessment since it will show how successfully the name captures your audience's attention. Get customer feedback by conducting surveys and requesting input from members of your target demographic, who may be family, friends, clients, and even total strangers.
  • Existence of a Compelling ‘.com’ Domain Name: With the internet playing such an essential role in today's market, your company name is unlikely to have the same effect if it doesn’t enable the use of other online branding elements. Make sure you can get a matching domain name, a strong social media presence, and an eye-catching website for the brand name options you’re validating. If one of. 
  • Trademark Status: One certain way to stay out of legal trouble in the future is to register your corporate name as a trademark with the USPTO. The trademark registration process may be challenging and stressful for startup business owners, so we suggest speaking with a trademark lawyer as a solution.
At the end of the validation process, after checking your other selections, you can select the name that is best for your business.


Making an engaging and suitable online persona is crucial for your e-commerce business since many of your transactions will start and most likely end online. And getting an engaging online persona can raise brand awareness and conversion rates.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.



Nsikak Andrew – In Patches of Thoughts, Words are Formed!: Here’s the Easiest Path to Finding the Perfect Name for Your E-commerce Venture
Here’s the Easiest Path to Finding the Perfect Name for Your E-commerce Venture
Here’s the easiest path to finding the perfect name for your e-commerce venture in order to build a good brand identity.
Nsikak Andrew – In Patches of Thoughts, Words are Formed!
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