This post is about how to become a social media manager with no experience and the social media manager tools you need to achieve your goal.
Social media manager has become one of the fastest means of earning a living online. If you are in touch with the creative ability to put up an engaging post to manage a client's brand through their social media handle, you can make a living around it and earn well. If you create an engaging post, you can become an influencer around your niche and with time, companies will look out for you to post their product and become their social media influencer.
As a social media manager, you should know that creating and managing social media campaigns, providing content, reviewing data, and interacting with important stakeholders in a company are all typical responsibilities of social media managers. If you are curious as to what qualifications do I need to be a social media manager, how do I start a social media manager, is it hard to be a social media manager or how do I become a social media manager or marketer?
Indeed this thread by Okafor Marycynthia on her social media timeline seeks to provide the needed answers to the questions bordering your mind. If by the end of this thread, you find this post very helpful and insightful, do well to share it so others whose needs it can learn from it.
Best Thread on How to Become a Social Media Manager with No Experience
This post is about how to become a social media manager with no experience, social media manager tools, social media manager course and how to become a social media manager freelance.
[1]. First, Who is a Social Media Manager?
Social media managers are individuals who manage the social media presence of a business or person. This role has become increasingly important because many organizations and public figures use social media to engage with their audience. To pursue this career, you must develop strong communication skills, earn a relevant degree and master the use of social media.
Many people think social media is “easy." While it may be easy to share an image and post small commentary, there is actually a lot of data analytics and strategy that goes into it. In this article, we will discuss what social media managers do and how to pursue a career in this role.
[2]. What Does a Social Media Manager Do?
- Creating editorial calendars of possible content related to timing and channel.
- Publishing content to share through various social media channels. Each company may have a mix of social media channels that reach its specific market.
- Responding to user-generated comments and feedback to create a positive brand experience for strong engagement.
- Creating campaigns with messages that represent the brand voice.
- Tracking content and campaign success through engagement ratings, metrics and analytics.
- Generating engagement and promotional strategies, such as influencer marketing, generating organic traffic and paid advertising.
[3]. The Average Salary for Social Media Managers in Nigeria.
The average salary for a social media manager is N2 - N5 million per year and even high depending on the calibre of the client you work for.
Some of the factors that can impact the salary of someone working in this role include their experience, level of education, company or even industry and geographical location.
[4]. How to Become a Social Media Manager.
To become a social media manager, follow these common steps:
- Gather experience in social media marketing strategy.
- Get a social media management course or gain relevant work experience either by interning for people.
- Build your own social media following and post strategic and thoughtful content.
- Learn how to use social media and general marketing analytics.
- Build an online portfolio.
- Follow companies you admire on all their channels.
[5]. Social Media Manager Course.
Do you know that you can start your online money-making journey with just your smartphone and a data connection?
Is simple, just render small services like social media management and content creation services for business owners and get paid for doing that.
You will be learning content creation and social media management and below is the course curriculum.
Content Creation
- Audience research strategies.
- How to create a calendar for your business.
- Six content categories that you can easily create content from.
- How to build trust on social media with your content.
- How to create an attention-grabbing headline.
- How to convert your audience to high-paying customers.
- Secret website for content ideas generation.
- How to create non-plagiarized content.
- How to create a company profile.
- 5 ways to make money as a content creator.
Social Media Management
- How to set social media goals.
- Social media branding for business owners and personal brands.
- Choosing the right social media channel.
- Community management.
- Online reputation management.
- Influencer marketing.
- Niche marketing.
Skills Needed to Become a Good Social Media Manager
Social media management is not all about posting, posting and posting. To become a social media manager, you need a combination of skills that are critical on their own but are deeply intertwined with one another. These skills include:
[1]. Content Creation.
In other to really get your Job done to the fullest as a social media manager, you need content creation skills, because you will hardly get a business owner to pay a social media manager and also a content creator for a particular business page. this is the more reason why I didn't just create a program for social media management rather I created a full course on both skills content creation and social media management because they both work hand in hand having both skills makes you stand out.
[2]. Design.
Having design skills means you can channel your ideas and communicate your thoughts through striking graphics and compelling visuals.
Most times you would want to make a post that should be accompanied by graphics.
Most SMEs prefer to give their social media management jobs to someone who can write, manage and design.
Actually, they do that to save cost.
But there is a way around it, let's say your salary is 70k you can bid for 100k and even if you guys finally seal the deal at 85k you can use the 15k and get a graphics designer that will cover up for what matters is that you are doing your job perfectly, nobody is asking you if you are the one desiring the graphics.
You can also use ready-made templates on canvas to come up with some good graphics.
[3]. Community Engagement Skills.
Community engagement on social media means retaining the attention of existing customers while gaining new customers.
Replying to comments, mentions and shares.
An engaged community is the best way to stay on top of your customer’s minds and experience increased conversions.
As a social media manager, you are at the forefront of your company's social brand image. You have to foster digital relationships, gather your prospects, and assemble them into a community of engaged audiences who share problems, thought processes, and capabilities.
[4]. Internal Communications.
A good social media manager should have excellent internal communication skills. This role involves working with multiple teams within a company — not just marketing.
As a social media manager, you need to constantly be in touch with your CEO or manager in other to get in-house content about the happenings in the company.
[5]. Feedback Management.
A big part of the social media manager’s job is absorbing feedback.
Whether this is feedback from the company's audience or from within their organization, it’s important the social media manager is able to hear it, keep track of it for future reference and act on it.
This requires someone with a thick skin who can accept constructive criticism. It also requires the ability to synthesize different, even conflicting feedback into a cohesive plan of action.
Social Media Manager Tools You Need for Achieving Your Goals in Businesses of all Sizes
How do you manage all the tasks involved in your social media marketing? It can be somewhat intimidating to consider all the tasks social media marketers must perform on a daily basis, from content creation and publication to analytics and reporting. To stay on top of your game, here are the best social media management tools you need towards achieving your needed results. You can call these ones the best social media management tool for LinkedIn and other social media platforms.
[1]. Buffer
Grow your audience on social and beyond. Buffer helps you build an audience organically. We’re a values-driven company that provides affordable, intuitive, marketing tools for ambitious people and teams.
[2]. Hootsuite
Grow your reach and get more business with social media. Hootsuite is awesome for planning out social media posts and it’s great if you run multiple social media accounts for your business. They’ve helped us become much more efficient—our whole business is better off because of them.
[3]. Agora Pulse
Take Control of Your Social Media. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.
[4]. MavSocial
A Social Media Management Solution for Businesses with Multiple Locations. MavSocial manages all your publishing, advertising, engagement, reviews and reporting from one centralized platform.
[5]. Crowdfire
Social Media Management, Simplified. Crowdfire helps you discover and schedule content, and manage all your social accounts from one place.
[6]. SocialBee
More Leads, Less Effort. SocialBee helps you manage your social media accounts—create, schedule, publish, and analyze your posts. Save time and grow your online presence with an affordable tool.
[7]. Post Planner
Post Planner helps you schedule better content, engage your followers and grow your business.
[8]. Brandwatch
Today’s brands need to adapt quickly to make it to tomorrow. Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch is the industry leading all-in-one social media management solution. Everything you need to discover, attract and engage customers on social, across teams and regions.
[9]. Later
Social media management made easy. Later is a social media management platform and link in bio tool for every social network. Plan, analyze, and publish content in advance — so you can save time and grow your business.
[10]. Tailwind
The tool that feels like a marketing team. Tailwind unifies your social & email marketing into a single solution so you can grow smarter and faster.
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